Analisis Perbandingan Popularitas Platform Investasi Digital Menggunakan Google Trends

Abstract

method with a comparative approach. The data consisted of Google Trends search index values for five digital investment platforms, namely Stockbit, Bibit, Ajaib, Pluang, and Bareksa, covering the period from January 2021 to December 2025. Data were analyzed using descriptive statistics, including mean, maximum, minimum, and standard deviation, to compare the popularity of each platform. The results indicate that Stockbit recorded the highest average search interest (14.97), followed by Bibit (5.31), Ajaib (2.26), Pluang (0.54), and Bareksa (0.03). The findings reveal significant differences in search popularity among the analyzed digital investment platforms. This study concludes that Google Trends can be utilized as an effective analytical tool to identify and compare public interest in digital investment platforms based on internet search intensity.